Thousands of Udemy Students Each Month
What would 1,500 new students do for your wallet?
More importantly, how would 1,500 students' lives be changed as a result of you sharing your knowledge and expertise?
When I first started out with Udemy many years ago, I didn't like the fact that I would be building their platform, instead of my own. So I craftily, or shall I say stingily, created one tiny little sample course in the hopes I could get people to sign up for the ‘big' course on my own website. So I created my free sample course, made sure everyone knew where to find the big ‘enchilada' of the same course, and I put a lot of effort into giving out the link to the free course and attracted 3,000 students within just a few days. Sadly just like anyone looking for a free ride, hardly anyone actually started the course. They were just grabbing it for the future.
At first I figured it was a numbers' game anyways. The more ‘free' students I would have taking this little sample course, a certain percentage would surely sign up for the big course. That was good enough, so I thought.
Become a Udemy Best-Selling Instructor
Once I had 3,000 students in the course and a bunch of five-star reviews, I forgot about it and moved on to doing my other work, expecting a trickle of paying students to come on over to my Academy.
This approach didn't work at all. Not because building my own platform didn't work, but because I didn't understand how to maximize Udemy's platform.
As you can see from this screenshots, over the years I clearly made some changes to my approach. Now students do roll in automatically and thankfully I no longer have to put any marketing effort into getting Udemy students. Udemy does that work for me. My own marketing efforts now go into building my own Academy.
This took place many years ago. When I finally understood how to work with not only Udemy's platform but especially with Udemy's ever-changing rules and regulations, as well as their very unique audience, I started to create courses that fit the Udemy platform. My Udemy courses have remained sample courses but they are not as incomplete as the first one I spoke about earlier. Now my Udemy courses remain stand-alone courses with tremendous value, they are also fit for the Udemy audience. Those few who do want the expanded version of the course, they head over to my own Academy anyways. These are the students that usually enroll in most, if not all, of my courses and they're the most loyal of them all.
FOLLOW THE 80/20 RULE
For those who like to think in numbers, pies or percentages, I started out giving 10-20% to Udemy and expected students to sign up on my website if they wanted the remaining 80-90%.
Today I've switched my approach and offer 80-90% of most courses to Udemy's audience and the remaining 10-20% can only be found on the Core Freedom Academy.
There are a few exceptions as not all courses are sampled on the Udemy platform. There are some courses that are just not appropriate for the Udemy audience, no matter what. An example is the 20-Ways To Generate Passive Income Streams. This is a 20-hour course that is several hundred dollars on the Core Freedom Academy that only the most serious of serious students will sign up for and be willing to tackle.
The Udemy audience prefers bite-size courses between 30 minutes to 1 hour in total course length.
So, how has life changed since working with the Udemy system?
As you can see, my stats speak for themselves.
Launch Your Own Online School
THOUSANDS OF DOLLARS ON AUTO-PILOT
I say auto-pilot and you clearly see that there are student questions every month that are being answered. You also notice that in January 2018 there were 70 student questions, whereas in November 2017 with nearly just as many new students I only answered 30 student questions.
There are a couple of reasons for the influx of student questions in January. I launched new courses, which always causes a new series of questions that I have clearly not answered in the course material. So when I launch new courses, I pay extra attention to taking the students' questions and then creating a Q&A of sorts, so other students don't have to ask the same questions again.
- 70 student questions = 2 questions per day
- 30 student questions = 1 question per day
Could you handle 1-2 questions per day and then go about your day doing whatever you want?
ANSWERING UDEMY STUDENT QUESTIONS
What does that mean time wise to have 30-70 student questions to answer?
How much time do each of these student questions take to answer?
This was one of my biggest fears when I started out with Udemy. I wanted a business on auto-pilot, not one that glued me to the computer screen to answer the same question again and again.
It takes me on average 1-2 minutes to respond to a student's question. Some questions take 15 minutes to answer, others 10 minutes, and very rarely does a student question take more than 15 minutes to respond to. This will depend on the course, the heaviness of the question and the seriousness of the answer.
When an answer turns into a large response to become its won lecture, I turn the student question and my answer into an actual new lecture. Like this one for example. Receiving stats from Udemy is fairly new and I've been collecting them these past few months, analyzing them and weighing them against the work I'm putting into Udemy. Now I decided to turn them into an actual lecture and share some of these stats with you to help motivate you as well.
If auto-pilot sounds good to you, try to answer student questions by creating a lecture called Q&A and simply list all student questions and your answer. Let your students' repetitive questions get answered one time only. This way you can seriously cut down on your day-to-day involvement and take some time off.
NUGGETS OF WISDOM WHEN WORKING WITH UDEMY
This entire course is here to help you make the most of Udemy, especially if you're a new instructor. You cannot expect to create one course and then walk away and expect Udemy to do all the work. It doesn't happen this way. It could if you have an already famous name in your own industry. But if you're like most people, then you need to do add a bit of elbow grease to get your course noticed by Udemy. Only then will they include your course in their monthly ad programs and drive some serious traffic to your course(s).
Remember the 80/20 rule. If you have your own Academy like I do here, then offer 80% of your complete course on Udemy but don't exceed 60-90 minutes per course. The Udemy audience gets easily overwhelmed with courses that are longer than 90 minutes. Remember also that Udemy markets your courses and most likely sells your course for around $10 or thereabouts. Even if your course is listed at $200, it will most likely not sell at that rate but only get students to enroll when your course is for sale at $10 a pop. Remember this!
Be encouraged that once you get the ball rolling and you have Udemy on your side, your courses will bring you a generous, automatic income every single month.
At that time all you need to do is concentrate on creating new courses, offer tip-top customer service, and get great reviews.
The rest will happen automatically.
Good luck, and let me know how it's going for you!